It may not always be easy to live and work with the constraints they entail and the contradictions that may result from the operation of the business.

But these values are what we must remain faithful to. They guide the way we behave every day, the way we work and progress in our business, the way we make contacts, the way we buy and sell products and the way we recruit staff.

HUMANISM
"ATTENTION TO INDIVIDUALS, WHETHER THEY'RE CONSUMERS, COLLEAGUES OR FELLOW CITIZENS, IS AT THE HEART OF OUR DECISIONS."

Humanism means sharing, responsibility, respect for others.
Sharing  
  Encompasses and expands the ideas of transparency, dialogue and solidarity.
It applies equally to our principles of social dialogue and our training policy, to our commitment to developing teamwork, and to profit-sharing and commission schemes. It also applies to the social dimension of our products (meals are pleasures to be shared).
 
Responsibility  
  Embodied in a concern for safety (factories, products), involvement in the social environment, protection of the environment.  
Respect for others  
  Represents the attention paid to respecting local differences, respecting social and business partners, the care taken to limit the human consequences of economic decisions, the constant.
effort to help employees advance and to make an honest assessment of their skills.
 
ENTHUSIASM

 "THERE ARE NO LIMITS. THERE ARE ONLY OBSTACLES TO BE OVERCOME."

Enthusiasm means boldness, passion, appetite for challenge.

Boldness  
  As opposed to bureaucratic security.
It symbolises the desire and capacity to take risks, to explore new, unorthodox, unexpected paths. It implies an open mind and the absence of fear and prejudice. It also implies the ability to endure and overcome failure.
 
Passion  
  Synonymous with conviction, a drive to convince and lead, the pleasure of work, the ability to surpass oneself and achieve excellence.  
An appetite for challenge  
  Characterised by the optimistic, enthusiastic and almost physical desire to grow and take the lead.

 
 
OPENNESS
"DIVERSITY IS A SOURCE OF WEALTH AND CHANGE
A CONSTANT OPPORTUNITY."

Openness connotes curiosity, agility, dialogue.

Curiosity
  Reflected in an attitude of awareness and looking ahead,of being attuned to others, refusing to accept preconceived ideas and models, and imagination.  
Agility  
  Synonymous with vitality, energy, speed, flexibility and adaptability.  
Dialogue  
  A commitment to putting discussion and persuasion ahead of authority.
Favoring debate and accepting conflicting views, including a willingness to listen.
 
PROXIMITY

"COMING CLOSER MEANS GREATER UNDERSTANDING.
AND UNDERSTANDING IS ITSELF A FORM OF ADJUSTMENT."

Proximity means accessibility, credibility, empathy.

Accessibility  
  Starts with clear, straightforward messages and behavior - direct and easy to understand.
Reflected in a decentralized, informal management style with short lines of command and managers who make themselves available to staff. Implies offering brands and products in touch with consumers - available everywhere, every day, for everybody. Embodied in a pragmatic hands-on approach.
 
Credibility  
  It is essential to be yourself - true to your personal roots and culture.
This means taking responsibility for decisions and initiatives as a matter of course.
Synonymous with transparency, reflected in frank, open attitudes and behavior.
 
Empathy  
  Characterised by a willingness to reach out to other people.
Implies an acceptance of the importance of feelings in human relationships - showing confidence in others, and living up to their trust.
More specifically, it means building ties to customers, suppliers and consumers that go beyond the mechanics of buying and selling.

 

The difficulty lies not in expressing values, but in giving them life and substance.